Eficácia da comunicação jurídica nas redes sociais: Um estudo sobre as práticas do poder executivo no “Vkontakte”

Elena Kirillova, Varvara Bogdan, Oleg Blinkov, Elena Shergunova, Mariya Golovatskaya, Yuliya Yudina

Resumen


Este artigo explora a prática da comunicação jurídica por parte das autoridades executivas na rede social russa “Vkontakte”. Os resultados sublinham a importância crescente da comunicação jurídica nas redes sociais, à medida que cada vez mais pessoas utilizam a Internet para comunicar e trocar informações. Este estudo tem como objetivo realizar uma análise abrangente da comunicação jurídica nas redes sociais por parte das autoridades governamentais, identificar indicadores de eficácia e propor recomendações para melhorar a eficiência da comunicação. Os métodos de investigação incluíram a análise de conteúdo dos sítios Web oficiais e das contas “Vkontakte”, bem como uma revisão de estudos seleccionados. Os resultados descrevem as vantagens e os desafios da comunicação jurídica nas redes sociais, destacando a acessibilidade, a disponibilização transfronteiriça de informações, o grande alcance do público, o livre acesso a informações jurídicas em qualquer altura e a atualização e complementação dinâmicas dessas informações. São ainda apresentadas recomendações para melhorar a eficácia da comunicação jurídica nas redes sociais por parte das autoridades executivas.


Palabras clave


Divulgação de informação jurídica; Estratégias de comunicação governamental; Governo eletrônico; Administração pública em linha

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Referencias


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DOI: https://doi.org/10.18256/2238-0604.2024.v20i1.4982

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