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Effectiveness Of Legal Communication in Social Networks: A Study on Executive Authority Practices in ‘Vkontakte’
Abstract
This article explores the practice of legal communication by executive authorities on the Russian social network “Vkontakte.” The findings emphasize the growing importance of legal communication in social networks as more individuals use the internet for communication and information exchange. This study aims to conduct a comprehensive analysis of legal communication on social networks by government authorities, identify effectiveness indicators, and propose recommendations for enhancing communication efficiency. The research methods included content analysis of official websites and “Vkontakte” accounts, as well as a review of selected studies. The results outline the advantages and challenges of legal communication in social networks, highlighting accessibility, cross-border provision of information, large audience reach, free access to legal information at any time, and the dynamic update and supplementation of such information. Recommendations for improving the effectiveness of legal communication in social networks by executive authorities are also provided.
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DOI: https://doi.org/10.18256/2238-0604.2024.v20i1.4982
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