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Information Quality as an Antecedent for the use of Technology: Analysis of Youtube Social Media from the Perspective of Undergraduate Students in the Accounting Course
Abstract
Social media, like YouTube, are increasingly present in people’s daily lives, no different in the educational context. However, some aspects may be favorable to the acceptance of these technologies, such as the quality of information. In this perspective, the study aims to analyze the influence of information quality as an antecedent of the use of technology, specifically related to YouTube social media with regard to undergraduate students in the Accounting course at a federal university. The theoretical framework is based on two aspects: (i) quality of information; (ii) the acceptance of technology in educational contexts, specifically about the technology acceptance model. After reviewing the literature, seven hypotheses were created. There was a survey, with the sending of electronic questionnaire and a final sample of 58 students. For data analysis, the structural equation modeling was used. In addition to the analysis of direct effects (established hypotheses), an analysis of indirect effects was carried out. The findings point to a direct effect on the following relationships: (H1) quality of information in perceived ease of use; (H3) perceived ease of use in perceived utility; (H5) perceived utility in attitude; (H7) attitude in behavioral intention. As practical, the relevance of using such media as a complementary means of learning for Accounting students is highlighted. Due to theoretical implications, the study contributes by listing the relevance of information quality as an antecedent for the acceptance of technology.
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DOI: https://doi.org/10.18256/2237-7956.2020.v10i2.4013
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