Multicriteria Model for Product Assortment Management for the Bakery Sector

Matheus de Melo Mendonça, Renan Felinto de Farias Aires

Abstract


Product assortment management is a key factor as it involves customer satisfaction, due to their needs for more choice, and the management of companies, due to the high cost associated with large assortments. In this context, the aim of this study was to develop a multicriteria model of product assortment management for the bakery sector. For this, nine criteria divided into four categories were considered for evaluating of products from the bakery sector of a supermarket chain in the Northeast region of Brazil. The method used was TOPSIS and the results were presented through rankings of the alternatives involved in the research and their implications. From the results, it was possible to show how the product assortment can be more efficient given the market’s competitiveness, with emphasis on suggestions for maintenance and improvement of leading sales products, elimination of redundant products and others with high losses/sales rates or costs, as well as the preservation of products with competitive differentials. It was concluded that the model was satisfactory in meeting the proposed objective.


Keywords


Product assortment; Multicriteria; TOPSIS

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DOI: https://doi.org/10.18256/2237-7956.2020.v10i2.3617

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