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The Influence of Nutritional Information in Food and Drink Products on Young Consumers’ Purchase Intent
Abstract
The importance of packaging and labeling as media, and as a means of persuading customers has grown. In this context, product nutritional information becomes an important packaging element to be considered during consumer’s decision making process. Based on this, the objective of this paper is to evaluate the effect of nutritional information the food package on consumer purchase intention. To this end, a descriptive survey was conducted with 430 young consumers in South Brazil. Results indicate that the information available on food labels influences purchase intent. Energetic value (calories) and trans fat revealed themselves to be the most significant attributes at the moment of purchase. We compare the effects from nutritional information highlighted and the mandatory nutritional information table in the label. Moreover, important statistical differences were found between consumer groups, in accordance with their sex and age. Managerial implications are drawn to the food and drink industry.
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DOI: https://doi.org/10.18256/2237-7956.2018.v8i2.2977
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Copyright (c) 2018 Raquel Bernardon Toigo Giehl, Marcelo Gattermann Perin, Marcia Dutra De Barcellos, Cláudio Hoffmann Sampaio
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