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Blockchain para Rastreabilidade de Alimentos Orgânicos: Um Estudo Sobre a Produção de Espumante
Resumo
As empresas da cadeia de alimentos orgânicos, que visam melhorar a rastreabilidade de alimentos com a tecnologia blockchain, enfrentam decisões importantes relacionadas com as características da cadeia de valor orgânico, que abrange a otimização da colaboração dos parceiros da cadeia e a seleção de quais dados capturar nessa ferramenta. Este estudo avalia a aplicação da tecnologia blockchain para aprimorar a confiança do consumidor nas cadeias alimentares “da fazenda ao garfo” com base na qualidade e certificação de produtos orgânicos, especificamente para espumantes. A metodologia decorre de um estudo de caso em uma propriedade rural, localizada em Garibaldi-RS, Brasil. Para análise dos dados, utilizou-se a metodologia de análise de conteúdo. Com base no estudo desenvolvido, foi possível identificar que existem atributos da tecnologia blockchain que podem contemplar as expectativas do produtor de espumantes orgânicos, participante da pesquisa. Blockchain atribui rastreabilidade em tempo real ao processo de fabricação, tornando-o transparente e seguro, além de propiciar vantagens econômicas e competitivas à empresa produtora.
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DOI: https://doi.org/10.18256/2237-7956.2023.v13i1.4864
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Direitos autorais 2023 Marcelo Cristiano de Mello, Adriana Cioato Ferrazza, Morgana Secchi
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