Innovation in service: challenges and projects in architecture

Abstract

With increasing competitiveness it is necessary that companies seek to improve the quality of their offerings by adding value to them and innovation is one of the ways to be followed to delight the customer and differentiate himself in the market. Thus, the research is centered on the following question: how can in-service innovation maximize the outcome of architectural projects? The general objective is to identify the perception of the impacts of innovation on services in the performance of architectural projects. The study is justified by seeking to know the impact of innovation in the architecture environment, inserted in the important productive chain of the Construction Industry, and based on this knowledge favor practices aimed at a better management of resources and benefits for society. The methodology used is a descriptive field research with a qualitative approach in a sample of companies from Ceará affiliated with the Innovation Program of the Civil Construction Industry (INOVACON) and the Brazilian Association of Offices of Regional Architecture Ceará (AsBEA-CE). The data collection took place through interviews with professionals representing the companies. It was found that the innovations in services are complex and have occurred in the last 20 years in a large scale in the scope of software adoption, especially on the BIM (Building Information Modeling) platform. As a result of the innovations in the design process, we have more assertive, creative projects focused on customer needs, easier implementation, reduced cost and execution time, and broad compliance with the legislation.